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A Magnificent 7 HE Digital Marketing Sparks from CASE Europe 2017

A Magnificent 7 HE Digital Marketing Sparks from CASE Europe 2017

Posted on Sep 30, 2017

At the recent CASE Europe Conference in Birmingham, I gave a quick tour of some of the most inspiring Higher Education digital marketing out there right now. We covered everything from student recruitment to fundraising; from snapchat spectacles to quidditch broomsticks. We even had an academic taking over a university Instagram account for a whole […]

UK UNIVERSITIES GETTING CREATIVE

UK UNIVERSITIES GETTING CREATIVE

Posted on Apr 26, 2017

On 14 March the Future Index visited the UCAS Convention at Manchester Central where potential university applicants converged to explore just what was on offer. Our mission this year was to find out if creativity was alive an well in the UK Higher Education marketing and student recruitment world. Here’s just a taste of what […]

5 DIGITAL MARKETING TRENDS FOR HIGHER EDUCATION IN 2017

5 DIGITAL MARKETING TRENDS FOR HIGHER EDUCATION IN 2017

Posted on Feb 23, 2017

So we’re well and truly into 2017. But what’s exciting us at the Future Index? What do we think the very best Higher Education marketing teams should be looking at? Here’s 5 things to get you thinking. ONE: VIRTUAL REALITY No surprise to see this here. The recent shift of VR into the mainstream (PS4’s […]

AI & HE: The Rise Of The Robots

AI & HE: The Rise Of The Robots

Posted on Oct 26, 2016

Since Mark Zuckerberg gave the rallying endorsement of Facebook Messenger chatbots in April this year, we’ve seen an acceleration in just how this technology will impact on the communications landscape. If Facebook, and its 1.7 billion footprint, are serious about something, we can’t ignore it. And at the same time, we’re contending with the voices […]

The World’s Largest Classroom. Part One: The University

The World’s Largest Classroom. Part One: The University

Posted on Sep 27, 2016

Just to be clear, I’m not sure if or how this qualifies as the world’s largest classroom. But it surely has a claim. It’s definitely big. Huge in fact. And it’s most certainly well worth a look. So here’s the story. Background The University of Manchester is committed to an interdisciplinary pursuit of sustainability solutions. […]

7 Tech Trends & How Universities Can Wire Into Them

7 Tech Trends & How Universities Can Wire Into Them

Posted on Sep 26, 2016

ONE: CHATBOTS 2016 has seen the rise of the chatbots. Chatbots are another step into the AI world and enable brands (and universities) to strike up an automated chat with you. Back in April, Facebook announced that these bots could now be built to live within its Messenger app. And Facebook Messenger has over 900 […]

Four to Inspire More: Stand Out Storytelling in Higher Education

Four to Inspire More: Stand Out Storytelling in Higher Education

Posted on Aug 25, 2016

We recently held our very first Future Index Summit and shared 16 examples of HE Marketing that inspired us in 2016 so far. 16 from 16. So here’s a sample for you – 4 to inspire so much more. Will these storytelling ideas trigger your own thinking? Open University – Life Changing Stories As more and […]

Outside Inspiration for Higher Education Digital Marketing

Outside Inspiration for Higher Education Digital Marketing

Posted on Jun 7, 2016

Attracting and recruiting students is a competitive business. And the best HE marketers know that to get ahead they need to be looking all around the world for inspiration, not just within the confines of their immediate peer groups. They  know they need to also look beyond education altogether and learn from the big brands, […]

Have Samsung Just Tested The Future of Education?

Have Samsung Just Tested The Future of Education?

Posted on May 12, 2016

Recently Samsung put 27 people through their virtual paces, providing them with VR training sessions to overcome some of their biggest challenges. Drawn from thousands of people worldwide, these ‘students’ were given Gear VR headsets to take away for 4 weeks to learn how to overcome common fears, such as of heights and public speaking. […]

5 Ways Students Can Tell Your University Story

5 Ways Students Can Tell Your University Story

Posted on May 8, 2016

We all know that it’s the students themselves that can really bring your university story to life – in the most realistic way. So, here’s 5 quick ways you can partner with students to do just that. One: Duke University (USA) – Students tell the news Here’s a simple, yet rather brilliant idea. Get two […]