A Teenage View: 6 Reasons Why Podcasts Smashed It This Summer
Podcasts have made a big leap this Summer. One of the biggest factors has been Spotify’s huge investment in them, but there are lots of other reasons too. Podcasts are particularly fashionable with teenagers so we wanted to get a better grip on why, especially because they offer a big opportunity to educators who want […]
7 Creative Sparks from the Exhibition Floor
We thought we’d immerse ourselves in university creativity at the UCAS convention in March. So we teamed up with colleagues at at creative agency Waterfall (www.waterfall.agency), along with a couple of our student panel, to search for our own future inspiration and 7 sparks to capture the imagination. One: Bradford Keeping It Real When […]
Can Love Island & Netflix Inspire Higher Education Marketing?
Welcome to this guest post from Sarah Owen. Sarah is a Brand & Marketing Consultant with significant experience working for the the BBC, Channel 4 and on a number of youth broadcast initiatives. Sarah also helped us out on our most recent hacks. Here’s some of her insights into broadcast marketing and the synergy with […]
Hacking Higher Education Part 1
Inspiration. Insight. Creative hacks. Popcorn. Our Digital Hack in Manchester had it all. We showcased the latest marketing trends from voice and AI to instant, experiential and VR/AR. We hit everyone with 45 creative bites from the likes of depop, Monash University, Lockheed Martin and La Trobe University. Then we sat back for a moment, […]
5 KNOCKOUT UNIVERSITY SPARKS TO INSPIRE YOUR MARKETING
We’re well and truly into a new university year in the UK so we thought we’d share a handful of sparks to inspire the rest of the year ahead. At our recent Future Index summit we explored some of the very best global HE marketing initiatives of 2017/18 and here’s just five of the best… […]
A Magnificent 7 HE Digital Marketing Sparks from CASE Europe 2017
At the recent CASE Europe Conference in Birmingham, I gave a quick tour of some of the most inspiring Higher Education digital marketing out there right now. We covered everything from student recruitment to fundraising; from snapchat spectacles to quidditch broomsticks. We even had an academic taking over a university Instagram account for a whole […]
UK UNIVERSITIES GETTING CREATIVE
On 14 March the Future Index visited the UCAS Convention at Manchester Central where potential university applicants converged to explore just what was on offer. Our mission this year was to find out if creativity was alive an well in the UK Higher Education marketing and student recruitment world. Here’s just a taste of what […]
5 DIGITAL MARKETING TRENDS FOR HIGHER EDUCATION IN 2017
So we’re well and truly into 2017. But what’s exciting us at the Future Index? What do we think the very best Higher Education marketing teams should be looking at? Here’s 5 things to get you thinking. ONE: VIRTUAL REALITY No surprise to see this here. The recent shift of VR into the mainstream (PS4’s […]
AI & HE: The Rise Of The Robots
Since Mark Zuckerberg gave the rallying endorsement of Facebook Messenger chatbots in April this year, we’ve seen an acceleration in just how this technology will impact on the communications landscape. If Facebook, and its 1.7 billion footprint, are serious about something, we can’t ignore it. And at the same time, we’re contending with the voices […]
The World’s Largest Classroom. Part One: The University
Just to be clear, I’m not sure if or how this qualifies as the world’s largest classroom. But it surely has a claim. It’s definitely big. Huge in fact. And it’s most certainly well worth a look. So here’s the story. Background The University of Manchester is committed to an interdisciplinary pursuit of sustainability solutions. […]
