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Outside Inspiration for Higher Education Digital Marketing

Outside Inspiration for Higher Education Digital Marketing

Posted on Jun 7, 2016

Attracting and recruiting students is a competitive business. And the best HE marketers know that to get ahead they need to be looking all around the world for inspiration, not just within the confines of their immediate peer groups. They  know they need to also look beyond education altogether and learn from the big brands, […]

Have Samsung Just Tested The Future of Education?

Have Samsung Just Tested The Future of Education?

Posted on May 12, 2016

Recently Samsung put 27 people through their virtual paces, providing them with VR training sessions to overcome some of their biggest challenges. Drawn from thousands of people worldwide, these ‘students’ were given Gear VR headsets to take away for 4 weeks to learn how to overcome common fears, such as of heights and public speaking. […]

5 Ways Students Can Tell Your University Story

5 Ways Students Can Tell Your University Story

Posted on May 8, 2016

We all know that it’s the students themselves that can really bring your university story to life – in the most realistic way. So, here’s 5 quick ways you can partner with students to do just that. One: Duke University (USA) – Students tell the news Here’s a simple, yet rather brilliant idea. Get two […]

7 Ways Universities Are Telling Their Research Stories

7 Ways Universities Are Telling Their Research Stories

Posted on May 8, 2016

The profile of university research is climbing the agenda. Rapidly. Here’s just 7 of the ways it’s happening: One: Broadcast Identifying the big stories, filming them and putting them out there is an obvious place to start. It’s no surprise that we’ve seen a major upsurge in research news hitting our screens. TU Delft in […]

7 University Storytelling Trends To Watch In 2016

7 University Storytelling Trends To Watch In 2016

Posted on May 8, 2016

The pressure is on. Universities need to stand out. They need to share successful student outcomes, powerful research achievements, and both local and global impact. Many are looking at how storytelling can help them. 2015 saw a variety of approaches take hold. 2016 will see them all accelerate. Here’s 7 to watch out for. ONE: […]

5 digital sparks to inspire Higher Education

5 digital sparks to inspire Higher Education

Posted on Jan 17, 2016

Recently I was lucky enough to deliver the opening keynote at the DHENIM conference in Utrecht, Netherlands. DHENIM is mainly made up of talented international marketers from across the Dutch university world and many of them took part in our unique voting system (yes stickers!) to determine some of the most inspiring examples of marketing for them […]

A virtual new year for Higher Education

A virtual new year for Higher Education

Posted on Jan 16, 2016

2015 ends with many in the Higher Education marketing community talking about Virtual Reality (VR). 12 months ago there was a little volume, especially as Yale and others launched their campus tours for Oculus Rift. But now the noise has been turned up considerably. There’s been some big investments too. Deakin in Australia even created […]

Bite-size impacts on the future of Higher Education

Bite-size impacts on the future of Higher Education

Posted on Jan 16, 2016

Technology will play a big role in how the future Higher Education landscape evolves. Here’s just a few things that we can expect, and how they will impact on campuses, classrooms, courses, research and data. Campuses As we look to the future it is inevitable that digital education will become even more important. We’ll see […]

Hacking Higher Ed: The Report

Hacking Higher Ed: The Report

Posted on Oct 9, 2015

The #CASEhack kicked off at the 2015 CASE European Conference in Manchester. So what was it all about? Well, our key goal was to prove just what could be achieved with a mix of skills, a ‘can-do’ attitude and a huge amount of energy, in little more than a day. Our brief was to bring […]

Hacking Higher Ed

Hacking Higher Ed

Posted on Aug 27, 2015

Future Index and Smile are combining for 24 hours to offer a truly innovative insight into just how the best digital marketing ideas can be sparked and developed instantly. It all begins with a session at the CASE Europe conference in Manchester on 01.09.15 in which Future Index and Smile will not only showcase some […]