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7 Ways Universities Are Telling Their Research Stories

7 Ways Universities Are Telling Their Research Stories

Posted on May 8, 2016

The profile of university research is climbing the agenda. Rapidly. Here’s just 7 of the ways it’s happening: One: Broadcast Identifying the big stories, filming them and putting them out there is an obvious place to start. It’s no surprise that we’ve seen a major upsurge in research news hitting our screens. TU Delft in […]

7 University Storytelling Trends To Watch In 2016

7 University Storytelling Trends To Watch In 2016

Posted on May 8, 2016

The pressure is on. Universities need to stand out. They need to share successful student outcomes, powerful research achievements, and both local and global impact. Many are looking at how storytelling can help them. 2015 saw a variety of approaches take hold. 2016 will see them all accelerate. Here’s 7 to watch out for. ONE: […]

5 digital sparks to inspire Higher Education

5 digital sparks to inspire Higher Education

Posted on Jan 17, 2016

Recently I was lucky enough to deliver the opening keynote at the DHENIM conference in Utrecht, Netherlands. DHENIM is mainly made up of talented international marketers from across the Dutch university world and many of them took part in our unique voting system (yes stickers!) to determine some of the most inspiring examples of marketing for them […]

A virtual new year for Higher Education

A virtual new year for Higher Education

Posted on Jan 16, 2016

2015 ends with many in the Higher Education marketing community talking about Virtual Reality (VR). 12 months ago there was a little volume, especially as Yale and others launched their campus tours for Oculus Rift. But now the noise has been turned up considerably. There’s been some big investments too. Deakin in Australia even created […]

Bite-size impacts on the future of Higher Education

Bite-size impacts on the future of Higher Education

Posted on Jan 16, 2016

Technology will play a big role in how the future Higher Education landscape evolves. Here’s just a few things that we can expect, and how they will impact on campuses, classrooms, courses, research and data. Campuses As we look to the future it is inevitable that digital education will become even more important. We’ll see […]

Hacking Higher Ed: The Report

Hacking Higher Ed: The Report

Posted on Oct 9, 2015

The #CASEhack kicked off at the 2015 CASE European Conference in Manchester. So what was it all about? Well, our key goal was to prove just what could be achieved with a mix of skills, a ‘can-do’ attitude and a huge amount of energy, in little more than a day. Our brief was to bring […]

Hacking Higher Ed

Hacking Higher Ed

Posted on Aug 27, 2015

Future Index and Smile are combining for 24 hours to offer a truly innovative insight into just how the best digital marketing ideas can be sparked and developed instantly. It all begins with a session at the CASE Europe conference in Manchester on 01.09.15 in which Future Index and Smile will not only showcase some […]

Five digital sparks to inspire global thinking HE Marketers

Five digital sparks to inspire global thinking HE Marketers

Posted on Aug 3, 2015

Recently we were lucky enough to deliver the opening keynote at the DHENIM conference in Utrecht, Netherlands. DHENIM is mainly made up of talented international marketers from across the Dutch university world and many of them took part in our unique voting system (yes stickers!) to determine some of the most inspiring examples of marketing […]

Essential Tech for Student Marketing

Essential Tech for Student Marketing

Posted on Apr 6, 2015

One: Virtual Reality It’s hard not to get carried away with Virtual Reality. If you’ve ever been on an Oculus Rift powered roller-coaster then you’ll know what we mean. VR headsets are big news right now and a whole range of options are hitting the market, including DIY Google Cardboard kits. Universities are already launching […]

A Taste of 21st Century Higher Education

A Taste of 21st Century Higher Education

Posted on Feb 9, 2015

So what exactly is the future of 21st Century Higher Education? Well, 15 years into a new millennium and we’re still scrabbling for answers. From fees to technology to new school thinkers – there’s a revolution going on all around us. Debates rage. There are articles aplenty. And there’s no shortage of buzzwords. Here are […]