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10 Marketing Halloween Treats

10 Marketing Halloween Treats

Posted on Nov 7, 2014

It’s creaky and it’s kooky, mysterious and spooky. But there’s no denying it – Halloween is now a major event in the marketing calendar. Especially in America where the big brands and universities go into overdrive. Whatever your thoughts about Halloween, it’s a big opportunity, as today’s marketers join in the fun and tap into […]

Future Student 2024: Big Trends To Watch

Future Student 2024: Big Trends To Watch

Posted on Nov 7, 2014

In 2004 the class of 2024 was born. And so was ‘The Facebook’ that finished the year with one million users. Smartphones and iPhones hadn’t been invented. Yahoo was the world’s most popular website. And there were just over six million broadband users in the UK. Twitter, YouTube, Instagram and Snapchat didn’t exist. So, how […]

6 HE Marketing Trends Clearing Up on Results Day

6 HE Marketing Trends Clearing Up on Results Day

Posted on Aug 15, 2014

It seems a long time ago since the national newspapers dominated Results Day, and the subsequent clearing frenzy, in the UK. This year we had an explosion of content – infographics, vines, animations and much more – pulsating through a huge range of channels. In many ways, #Resultsday in the UK felt like an epiphany […]

The HE world cup – 32 Braziliant marketing stars

The HE world cup – 32 Braziliant marketing stars

Posted on Jun 18, 2014

The HE World Cup – 32 Braziliant marketing stars As the world sits down to watch the biggest sporting extravaganza ever – we thought we’d news-jack the carnival to offer our own inspiration. For each of the 32 countries taking part we’ve identified one spark of Higher Education marketing excellence, innovation or creativity. Embracing the […]

5 Sparks to help HE Marketing innovate

Posted on Apr 21, 2014

We were delighted to take the stage to close the CIM Higher Education Conference in Leeds recently. We shared 20 trends in innovative Higher Education marketing. We focused both on the wider world trends (name-checking Coca Cola and Mercedes on the way) whilst showing how HE institutions across the world were applying similar innovation. We’re […]

7 Wonders of the HE Digital World

Posted on Mar 20, 2014

We look at lots and lots of websites in the Higher Education world. We look at lots of apps. Lots of digital stuff generally. And sometimes, we see things that we just sit back and think ‘now that is beautiful.’ So here’s 7 wonders out of the many we have filed away. One: Drexel University […]

Love is in the Cloud

Posted on Feb 19, 2014

Valentine’s Day 2014 gave us the opportunity to take a snap-shot of social media activity across education in both the UK and US and we were impressed. Not only were institutions embracing the idea of news-jacking something topical, but many did so with a strong grasp of what works so well now – real-time, photos, […]

7 Social Media Sparks for 2014

Posted on Jan 20, 2014

Belated Happy New Year to you all! We thought we’d open our 2014 account with 7 social media sparks to inspire your planning for the year ahead. One: Zombie Talk If you can get a famous alumnus of your university to give up a few hours to chat to your current and potential students then […]

7 Digital & Social Trends for Higher Education Marketing

Posted on Oct 29, 2013

SEVEN DIGITAL AND SOCIAL TRENDS FOR HIGHER EDUCATION MARKETING The Future Index recently opened the UCAS Digital Marketing and Social Media Conference in London with a fast paced session highlighting 25 digital and social media trends that Higher Education marketers should know about. Using examples from both the education and wider consumer marketing arenas, plus […]

Future Index: Our new Academy

Posted on Sep 26, 2013

We are launching the Future Index Academy as part of our mission to make higher education marketing brilliant! As you will see from our 30+ blog posts, our tweets, and our conference platforms, we are strong advocates for why marketing should be central to the higher education institutions of the future. Marketing should be top-table. […]