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Five digital sparks to inspire global thinking HE Marketers

Five digital sparks to inspire global thinking HE Marketers

Posted on Aug 3, 2015

Recently we were lucky enough to deliver the opening keynote at the DHENIM conference in Utrecht, Netherlands. DHENIM is mainly made up of talented international marketers from across the Dutch university world and many of them took part in our unique voting system (yes stickers!) to determine some of the most inspiring examples of marketing […]

Essential Tech for Student Marketing

Essential Tech for Student Marketing

Posted on Apr 6, 2015

One: Virtual Reality It’s hard not to get carried away with Virtual Reality. If you’ve ever been on an Oculus Rift powered roller-coaster then you’ll know what we mean. VR headsets are big news right now and a whole range of options are hitting the market, including DIY Google Cardboard kits. Universities are already launching […]

A Taste of 21st Century Higher Education

A Taste of 21st Century Higher Education

Posted on Feb 9, 2015

So what exactly is the future of 21st Century Higher Education? Well, 15 years into a new millennium and we’re still scrabbling for answers. From fees to technology to new school thinkers – there’s a revolution going on all around us. Debates rage. There are articles aplenty. And there’s no shortage of buzzwords. Here are […]

10 Digital & Social Trends for Higher Education Marketing in 2015

10 Digital & Social Trends for Higher Education Marketing in 2015

Posted on Nov 20, 2014

We’ve been immersed in all of the latest marketing communication trends recently as we pull together content for our brand new Future Index Academy sessions. With so much knowledge at our fingertips, we thought it would be useful to share with you ten of the biggest trends from the wider world that we think could […]

10 Marketing Halloween Treats

10 Marketing Halloween Treats

Posted on Nov 7, 2014

It’s creaky and it’s kooky, mysterious and spooky. But there’s no denying it – Halloween is now a major event in the marketing calendar. Especially in America where the big brands and universities go into overdrive. Whatever your thoughts about Halloween, it’s a big opportunity, as today’s marketers join in the fun and tap into […]

Future Student 2024: Big Trends To Watch

Future Student 2024: Big Trends To Watch

Posted on Nov 7, 2014

In 2004 the class of 2024 was born. And so was ‘The Facebook’ that finished the year with one million users. Smartphones and iPhones hadn’t been invented. Yahoo was the world’s most popular website. And there were just over six million broadband users in the UK. Twitter, YouTube, Instagram and Snapchat didn’t exist. So, how […]

6 HE Marketing Trends Clearing Up on Results Day

6 HE Marketing Trends Clearing Up on Results Day

Posted on Aug 15, 2014

It seems a long time ago since the national newspapers dominated Results Day, and the subsequent clearing frenzy, in the UK. This year we had an explosion of content – infographics, vines, animations and much more – pulsating through a huge range of channels. In many ways, #Resultsday in the UK felt like an epiphany […]

The HE world cup – 32 Braziliant marketing stars

The HE world cup – 32 Braziliant marketing stars

Posted on Jun 18, 2014

The HE World Cup – 32 Braziliant marketing stars As the world sits down to watch the biggest sporting extravaganza ever – we thought we’d news-jack the carnival to offer our own inspiration. For each of the 32 countries taking part we’ve identified one spark of Higher Education marketing excellence, innovation or creativity. Embracing the […]

5 Sparks to help HE Marketing innovate

Posted on Apr 21, 2014

We were delighted to take the stage to close the CIM Higher Education Conference in Leeds recently. We shared 20 trends in innovative Higher Education marketing. We focused both on the wider world trends (name-checking Coca Cola and Mercedes on the way) whilst showing how HE institutions across the world were applying similar innovation. We’re […]

7 Wonders of the HE Digital World

Posted on Mar 20, 2014

We look at lots and lots of websites in the Higher Education world. We look at lots of apps. Lots of digital stuff generally. And sometimes, we see things that we just sit back and think ‘now that is beautiful.’ So here’s 7 wonders out of the many we have filed away. One: Drexel University […]