Love is in the Cloud
Valentine’s Day 2014 gave us the opportunity to take a snap-shot of social media activity across education in both the UK and US and we were impressed. Not only were institutions embracing the idea of news-jacking something topical, but many did so with a strong grasp of what works so well now – real-time, photos, […]
7 Social Media Sparks for 2014
Belated Happy New Year to you all! We thought we’d open our 2014 account with 7 social media sparks to inspire your planning for the year ahead. One: Zombie Talk If you can get a famous alumnus of your university to give up a few hours to chat to your current and potential students then […]
7 Digital & Social Trends for Higher Education Marketing
SEVEN DIGITAL AND SOCIAL TRENDS FOR HIGHER EDUCATION MARKETING The Future Index recently opened the UCAS Digital Marketing and Social Media Conference in London with a fast paced session highlighting 25 digital and social media trends that Higher Education marketers should know about. Using examples from both the education and wider consumer marketing arenas, plus […]
Future Index: Our new Academy
We are launching the Future Index Academy as part of our mission to make higher education marketing brilliant! As you will see from our 30+ blog posts, our tweets, and our conference platforms, we are strong advocates for why marketing should be central to the higher education institutions of the future. Marketing should be top-table. […]
Future Marketing CASE Study (2)
We were delighted to take the stage earlier this week to deliver the Marketing Plenary at the CASE Europe Annual Conference in Manchester. As well as presenting a 7 minute video slide-show of the next 7 years, all the way up to 2020 (from Hover Trains to Hologram TV), we took a longer, more measured […]
Business School Marketing Comms to Inspire
Innovation. Entrepreneurship. Leadership. Communications. They are all big trends in today’s Business Schools. But who is practising what they preach? To find out, we’ve taken a closer look at which institutions are thinking differently and leading the way when it comes to their student marketing. Here are the Business School campaigns, activities and initiatives that […]
Future Marketing Lessons From The Future
When we took to the stage last week to present the Marketing Plenary at the CASE Europe Annual Conference in Manchester we thought we should take a little time to provide some valuable context. Our subject matter was the future – 2020 to be precise. With a room full of education marketers keen to get […]
Future Marketing CASE Study (1)
We were delighted to take the stage earlier this week to deliver the Marketing Plenary at the CASE Europe Annual Conference in Manchester. As well as presenting a 7 minute video slide-show of the next 7 years, all the way up to 2020 (from Hover Trains to Hologram TV), we took a longer, more measured […]
21 Alumni Marketing Comms Examples to Inspire
At universities all over the world there’s been a revolution in alumni relations. No longer can graduates just expect a quarterly newsletter and an annual fundraising phone call. Universities around the world are thinking innovatively, mobilising their alumni and winning hearts and minds, as a university’s past takes on a bigger role in shaping its […]
Future Learning: Alt Tech
This time it’s technical. Remember Labrina our virtual teenage daughter? We scoured the globe to provide her with a whole world of choice, so rather than going to university, she could build her own unique alternative learning experience (click here for Part 1). Well she’s only gone and changed her mind! She still wants an […]
