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5 Sparks to help HE Marketing innovate

Posted on Apr 21, 2014

We were delighted to take the stage to close the CIM Higher Education Conference in Leeds recently. We shared 20 trends in innovative Higher Education marketing. We focused both on the wider world trends (name-checking Coca Cola and Mercedes on the way) whilst showing how HE institutions across the world were applying similar innovation. We’re […]

7 Wonders of the HE Digital World

Posted on Mar 20, 2014

We look at lots and lots of websites in the Higher Education world. We look at lots of apps. Lots of digital stuff generally. And sometimes, we see things that we just sit back and think ‘now that is beautiful.’ So here’s 7 wonders out of the many we have filed away. One: Drexel University […]

Love is in the Cloud

Posted on Feb 19, 2014

Valentine’s Day 2014 gave us the opportunity to take a snap-shot of social media activity across education in both the UK and US and we were impressed. Not only were institutions embracing the idea of news-jacking something topical, but many did so with a strong grasp of what works so well now – real-time, photos, […]

7 Social Media Sparks for 2014

Posted on Jan 20, 2014

Belated Happy New Year to you all! We thought we’d open our 2014 account with 7 social media sparks to inspire your planning for the year ahead. One: Zombie Talk If you can get a famous alumnus of your university to give up a few hours to chat to your current and potential students then […]

7 Digital & Social Trends for Higher Education Marketing

Posted on Oct 29, 2013

SEVEN DIGITAL AND SOCIAL TRENDS FOR HIGHER EDUCATION MARKETING The Future Index recently opened the UCAS Digital Marketing and Social Media Conference in London with a fast paced session highlighting 25 digital and social media trends that Higher Education marketers should know about. Using examples from both the education and wider consumer marketing arenas, plus […]

Future Index: Our new Academy

Posted on Sep 26, 2013

We are launching the Future Index Academy as part of our mission to make higher education marketing brilliant! As you will see from our 30+ blog posts, our tweets, and our conference platforms, we are strong advocates for why marketing should be central to the higher education institutions of the future. Marketing should be top-table. […]

Future Marketing CASE Study (2)

Posted on Sep 10, 2013

We were delighted to take the stage earlier this week to deliver the Marketing Plenary at the CASE Europe Annual Conference in Manchester. As well as presenting a 7 minute video slide-show of the next 7 years, all the way up to 2020 (from Hover Trains to Hologram TV), we took a longer, more measured […]

Business School Marketing Comms to Inspire

Posted on Sep 5, 2013

Innovation. Entrepreneurship. Leadership. Communications. They are all big trends in today’s Business Schools. But who is practising what they preach? To find out, we’ve taken a closer look at which institutions are thinking differently and leading the way when it comes to their student marketing. Here are the Business School campaigns, activities and initiatives that […]

Future Marketing Lessons From The Future

Posted on Sep 2, 2013

When we took to the stage last week to present the Marketing Plenary at the CASE Europe Annual Conference in Manchester we thought we should take a little time to provide some valuable context. Our subject matter was the future – 2020 to be precise. With a room full of education marketers keen to get […]

Future Marketing CASE Study (1)

Posted on Aug 29, 2013

We were delighted to take the stage earlier this week to deliver the Marketing Plenary at the CASE Europe Annual Conference in Manchester. As well as presenting a 7 minute video slide-show of the next 7 years, all the way up to 2020 (from Hover Trains to Hologram TV), we took a longer, more measured […]