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The Future Index Academy aggregates the very latest trends, innovations and case studies that Higher Education marketers need to know about, delivered through a unique, interactive learning experience. Our mix of full screen images, videos and stickers encourages enthusiasm, participation and instant ideas. We share the big picture of education and showcase marketing excellence from across the globe. We also present the wider marketing trends that our target audiences are tapping into – with examples from brands such as KLM, Apple, Airbnb, Virgin Trains and Hollister. We’re very proud of the reputation we’ve built for our unique approach. Our latest net promoter score of +67 is evidence of how participants are keen to recommend the events, so book early!

These events in Manchester and London are the perfect opportunities to fast-track team members that are hungry for knowledge of what’s happening across the world, of what the next trends wave might be, and how they can apply it all to their own institution. It’s ideal for networking with like-minded professionals too, without giving any secrets away! Previous delegates have come from a range of universities, and a variety of roles, including marketing officers, managers and directors – anyone that’s keen to accelerate their digital marketing knowledge, content prowess and storytelling skills.

Dates & Venues:

03.12.18 – MANCHESTER: King Street Townhouse – enjoy the amazing views from the roof top lounge and terrace. One of the coolest venues in the city.

14.12.18 – LONDON (EUSTON): Wellcome Collection – one of London’s iconic research venues, directly opposite Euston Station so easy to get to.

Joining instructions, including full venue details will be available at the booking stage.

Agenda:

10.30 – 11.00: Arrive & coffee

11.00 – 12.30: Future Index®: The very latest digital marketing trends that HE marketers need to know about. We will share an index of inspiration from around the world, showcasing how the latest digital marketing trends are being successfully embraced by Higher Education marketers. We’ll showcase the latest developments in 24/7 content marketing, VR, AR, Dynamic Audio, live video, chatbots and the latest content publishing platforms. Examples will come from both the global HE landscape, but also from the wider consumer world too – we’ll cover everything from Bacardi IGTV and Depop to Audicam and easyJet’s ‘Look & Book’. Throughout we’ll be helping delegates understand how some of the very best ideas can be applied, whilst sticker sheets and breakout discussion will keep the audience actively participating.

12.30 – 13.00: Deep Dive: Delegates choose the most inspirational trends and examples and we’ll dig into them in more detail, facilitating discussion on how they can be applied – including tips on planning and resource.

13.00 – 13.30 Networking Lunch

13.30 – 14.00: Showcase: TV Youth marketing expert Sarah Owen will share her thoughts on what HE can learn from how the big broadcasting brands are currently innovating. With insights from Love Island, the FIFA World Cup, BBC Sounds, Channel 4’s Humans, Kurupt FM and, of course, Netflix.

14.00 – 16.00: The Big Hack: Working as a fictional university team, on a fictional brief, we will work together to hack solutions to the very best ways of improving communication and conversion throughout the student applicant cycle. This is a fantastic opportunity to apply the learning from the rest of the day, and to try out some innovative, creative thinking.

Toolkit:

Everyone that takes part will receive a PDF toolkit including links for every Index example shared on the day. Simply click on the image and you’ll be able to access the case study, video or website. Perfect for sharing with the team when you get back.

Output:

Knowledge and understanding of the latest trends in wider world and HE marketing goes without saying. But participants will also understand the bigger picture of how the education market is evolving, whilst recognising how consumer brands / organisations are learning to compete for attention. And, of course there is the opportunity to share and work with like minded professionals from other institutions (without disclosing any competitive information of course!), to generate ideas and to learn how to apply some of the inspiration from the day to specific goals.

Fees:

Price per person is £395 + VAT, including lunch, refreshments and an invaluable case study toolkit to take away.

Multiple bookings will attract a 10% discount for each additional space booked. Therefore, for a booking of 3 people, the first space will be charged at the full price, the second and third at a 10% discounted rate.
Future Index Exclusive members can use credits.
Spaces are limited so please do book early.

Booking:

Places can be reserved by emailing us at events@thefutureindex.com . We can either invoice you after the event – a PO will be required to confirm the booking – or you will be able to pay by credit card.

 

References From Previous Digital Hacks:

‘Thanks for the event! As always it was really informative regarding the best activity in and outside the HE sector and also it was brilliant to meet so many different marketeers from around the country.’ – Paddy Critch, University of Manchester.

‘The Digital Hack was unlike any other higher education marketing course I have attended. It was fast-paced, dynamic and engaging and we covered a huge amount in a short space of time. The afternoon session, which brought us together to work collaboratively, was fantastic and helped to put everything we had learned in the morning into practice. I can’t wait so share some of these new ideas with my colleagues.’ – Emma Pritchard, Bangor University.

‘I thoroughly enjoyed #DigitalHack17 at MediaCityUK in Salford – a unique opportunity to meet like minds across the HE marcomms landscape and share ideas, inspiration and new ways of thinking about crafting engaging campaigns and content strategy.’ – Chris Roden, University of Glasgow.

‘I was really happy with the event – I thought it was full of really useful information, and it left me feeling inspired to go and create some amazing content for my university.’ – Becky Owen, Leeds Beckett University.

‘I found the session really worthwhile. The presentation and activities were thought provoking and insightful and gave me several ideas to take back and look to introduce into our marketing activity. It was also a fantastic opportunity to network with other professionals in similar positions.’ – Richard Mann, University of Salford.

‘It was great to see so many really good ideas generated in the room, and also a great benefit to speak with other institutions and share solutions on common problems, budget and resource.’ – Peter Simpson, University of Derby

‘Jim from the Future Index is one of my all-time favourite speakers – he’s engaging and adds so much value. Every time I’ve seen him present, I’ve come away with a tonne of inspiration, a wealth of wonderful case studies and a load of ideas for my own work. When Jim has something to share, I always take notice – I can’t recommend him and his events enough.’ – Dave Musson, Net Natives.

‘I really enjoyed the event and found it incredibly useful. I have only been working in HE marketing for just over a year so I found the experience invaluable!’ – Amy Statham, Loughborough University

‘I have been to numerous conferences promising the ‘latest’ digital trends, but I can honestly say DigitalHack 2016 has to be the most creatively inspirational event I have attended. Whether its the relaxed format, the barrage of real-world examples, or getting to network with peers from across the country; I have never been so excited to get back to work and start shaking up our digital marketing plan.’ –  David Waddington, University of Hertfordshire

‘The quality of the insight you receive from a Future Index event as a marketing communications professional is second to none. But for me it’s the carefully crafted format of the day that really works brilliantly – with a multitude of visual and other mechanisms woven together to inspire you. They also really go out of their way to put everybody at ease – which makes for a fun and fantastically enriching experience.’ – Amanda Procter, Head of Marketing Services, Bournemouth University

‘As a HE academic, not marketer, the workshop has provided great inspiration as to how I play an role in the promotion of my school and the programmes we offer. The workshop is packed full of contemporary examples and examines the success of current digital marketing trends. Would highly recommend.’ – Neil Graney, Teesside University

‘We found the session really useful, relevant and inspiring, especially Jim’s engaging manner. We shall definitely be applying our learnings to our content strategy going forward.’ – Sharliza Rahman, Head of Digital Marketing, Middlesex University

Other References:

‘Future Index has been a really useful resource for engaging the team, for sparking new ideas and for stimulating debate – and for more than a few actual new projects!’ – Emma Leech, Director of Marketing & Advancement – Loughborough University.

‘The team always leave a Future Index session enthused, re-energised and full of exciting new ideas.’ – Rachel Sandison, Director of Marketing, Recruitment & International, University of Glasgow.

‘We really value Future Index’s creative & inspirational expertise. They give us in-sector & out-of-sector ideas to spark our own light-bulb moments. They are the first people I think to call when I need brilliance or just practical guidance! – Angelina Bingley – Director of Admissions, Recruitment & Marketing, University of East Anglia.

‘I would highly recommend Future Index to anyone wanting to inspire creative thinking in teams .’ – Ann Fernandez, Director of Marketing & Communications, Bournemouth University.

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