Engaging techniques for developing brand propositions, audience segmentation, persona development and content strategy. Experienced in helping shape everything from student-led content teams through to long-term university vision and plans. We can offer a strategic lead in the following areas:
Insight – Our unique Future Index® methodology not only highlights the trends and very best case studies out there, it can be extended to absorb primary research too – working with students and other key audiences – to best prepare the ground for your breakthrough ideas. We have run our own peer-to-peer research initiatives to help inform major new initiatives and have partnered with market research companies to deliver compelling overviews of market opportunities.
Planning – We are expert in audience segmentation, persona development and strategic planning, including content, channel and creative strategies. We encourage an inclusive, workshop approach, ensuring buy-in, motivation and alignment with key objectives throughout.
Creative Solutions – After inspiring the best way forward, we can shape everything into the perfect brief for delivery. We can also draw upon our Future Index® network of creatives and digital experts to build the reality. We are proud of our work to date which include brand development, student recruitment campaigns and innovative student created platforms. Highlights include the building of MMU’s student-led ‘Futures’ initiative, partnering on an innovative alumni engagement ‘Perspectives’ platform for the Open University Business School, putting the world’s fastest car onto buses for UWE, and a key role in developing the 2030 Vision for UEA.