Engaging techniques for developing brand propositions, audience segmentation, persona development and content strategy. Experienced in helping shape everything from student-led content teams through to long-term university vision and plans. We can offer a strategic lead in the following areas:
Insight – Our unique Future Index® methodology not only highlights the trends and very best case studies out there, it can be extended to absorb primary research too – working with students and other key audiences – to best prepare the ground for your breakthrough ideas. We have run our own peer-to-peer research initiatives to help inform major new initiatives and have partnered with market research companies to deliver compelling overviews of market opportunities.
Planning – We are expert in audience segmentation, persona development and strategic planning, including content, channel and creative strategies. We encourage an inclusive, workshop approach, ensuring buy-in, motivation and alignment with key objectives throughout.
Creative Solutions – After inspiring the best way forward, we can shape everything into the perfect brief for delivery. We can also draw upon our partnership with award winning Waterfall – www.waterfall.agency – to develop excellent creative solutions.
