7 Tech Trends & How Universities Can Wire Into Them
ONE: CHATBOTS 2016 has seen the rise of the chatbots. Chatbots are another step into the AI world and enable brands (and universities) to strike up an automated chat with you. Back in April, Facebook announced that these bots could now be built to live within its Messenger app. And Facebook Messenger has over 900 […]
Four to Inspire More: Stand Out Storytelling in Higher Education
We recently held our very first Future Index Summit and shared 16 examples of HE Marketing that inspired us in 2016 so far. 16 from 16. So here’s a sample for you – 4 to inspire so much more. Will these storytelling ideas trigger your own thinking? Open University – Life Changing Stories As more and […]
Outside Inspiration for Higher Education Digital Marketing
Attracting and recruiting students is a competitive business. And the best HE marketers know that to get ahead they need to be looking all around the world for inspiration, not just within the confines of their immediate peer groups. They know they need to also look beyond education altogether and learn from the big brands, […]
Have Samsung Just Tested The Future of Education?
Recently Samsung put 27 people through their virtual paces, providing them with VR training sessions to overcome some of their biggest challenges. Drawn from thousands of people worldwide, these ‘students’ were given Gear VR headsets to take away for 4 weeks to learn how to overcome common fears, such as of heights and public speaking. […]
5 Ways Students Can Tell Your University Story
We all know that it’s the students themselves that can really bring your university story to life – in the most realistic way. So, here’s 5 quick ways you can partner with students to do just that. One: Duke University (USA) – Students tell the news Here’s a simple, yet rather brilliant idea. Get two […]
7 Ways Universities Are Telling Their Research Stories
The profile of university research is climbing the agenda. Rapidly. Here’s just 7 of the ways it’s happening: One: Broadcast Identifying the big stories, filming them and putting them out there is an obvious place to start. It’s no surprise that we’ve seen a major upsurge in research news hitting our screens. TU Delft in […]
7 University Storytelling Trends To Watch In 2016
The pressure is on. Universities need to stand out. They need to share successful student outcomes, powerful research achievements, and both local and global impact. Many are looking at how storytelling can help them. 2015 saw a variety of approaches take hold. 2016 will see them all accelerate. Here’s 7 to watch out for. ONE: […]
5 digital sparks to inspire Higher Education
Recently I was lucky enough to deliver the opening keynote at the DHENIM conference in Utrecht, Netherlands. DHENIM is mainly made up of talented international marketers from across the Dutch university world and many of them took part in our unique voting system (yes stickers!) to determine some of the most inspiring examples of marketing for them […]
A virtual new year for Higher Education
2015 ends with many in the Higher Education marketing community talking about Virtual Reality (VR). 12 months ago there was a little volume, especially as Yale and others launched their campus tours for Oculus Rift. But now the noise has been turned up considerably. There’s been some big investments too. Deakin in Australia even created […]
Bite-size impacts on the future of Higher Education
Technology will play a big role in how the future Higher Education landscape evolves. Here’s just a few things that we can expect, and how they will impact on campuses, classrooms, courses, research and data. Campuses As we look to the future it is inevitable that digital education will become even more important. We’ll see […]
