Hacking Higher Ed: The Report
The #CASEhack kicked off at the 2015 CASE European Conference in Manchester. So what was it all about? Well, our key goal was to prove just what could be achieved with a mix of skills, a ‘can-do’ attitude and a huge amount of energy, in little more than a day. Our brief was to bring […]
Hacking Higher Ed
Future Index and Smile are combining for 24 hours to offer a truly innovative insight into just how the best digital marketing ideas can be sparked and developed instantly. It all begins with a session at the CASE Europe conference in Manchester on 01.09.15 in which Future Index and Smile will not only showcase some […]
Five digital sparks to inspire global thinking HE Marketers
Recently we were lucky enough to deliver the opening keynote at the DHENIM conference in Utrecht, Netherlands. DHENIM is mainly made up of talented international marketers from across the Dutch university world and many of them took part in our unique voting system (yes stickers!) to determine some of the most inspiring examples of marketing […]
Essential Tech for Student Marketing
One: Virtual Reality It’s hard not to get carried away with Virtual Reality. If you’ve ever been on an Oculus Rift powered roller-coaster then you’ll know what we mean. VR headsets are big news right now and a whole range of options are hitting the market, including DIY Google Cardboard kits. Universities are already launching […]
A Taste of 21st Century Higher Education
So what exactly is the future of 21st Century Higher Education? Well, 15 years into a new millennium and we’re still scrabbling for answers. From fees to technology to new school thinkers – there’s a revolution going on all around us. Debates rage. There are articles aplenty. And there’s no shortage of buzzwords. Here are […]
10 Digital & Social Trends for Higher Education Marketing in 2015
We’ve been immersed in all of the latest marketing communication trends recently as we pull together content for our brand new Future Index Academy sessions. With so much knowledge at our fingertips, we thought it would be useful to share with you ten of the biggest trends from the wider world that we think could […]
10 Marketing Halloween Treats
It’s creaky and it’s kooky, mysterious and spooky. But there’s no denying it – Halloween is now a major event in the marketing calendar. Especially in America where the big brands and universities go into overdrive. Whatever your thoughts about Halloween, it’s a big opportunity, as today’s marketers join in the fun and tap into […]
Future Student 2024: Big Trends To Watch
In 2004 the class of 2024 was born. And so was ‘The Facebook’ that finished the year with one million users. Smartphones and iPhones hadn’t been invented. Yahoo was the world’s most popular website. And there were just over six million broadband users in the UK. Twitter, YouTube, Instagram and Snapchat didn’t exist. So, how […]
6 HE Marketing Trends Clearing Up on Results Day
It seems a long time ago since the national newspapers dominated Results Day, and the subsequent clearing frenzy, in the UK. This year we had an explosion of content – infographics, vines, animations and much more – pulsating through a huge range of channels. In many ways, #Resultsday in the UK felt like an epiphany […]
The HE world cup – 32 Braziliant marketing stars
The HE World Cup – 32 Braziliant marketing stars As the world sits down to watch the biggest sporting extravaganza ever – we thought we’d news-jack the carnival to offer our own inspiration. For each of the 32 countries taking part we’ve identified one spark of Higher Education marketing excellence, innovation or creativity. Embracing the […]
