Take a closer look at what we do
We are a trends consultancy specialising in Higher Education marketing, bringing you the very best of what’s out there through presentations, workshops, strategy and our own creative innovations.
From the Blog
At the recent CASE Europe Conference in Birmingham, I gave a quick tour of some of the most inspiring Higher Education digital marketing out there right now. We covered everything from student recruitment to fundraising; from snapchat spectacles to quidditch broomsticks. We even had an academic taking over a university Instagram account for a whole […]
On 14 March the Future Index visited the UCAS Convention at Manchester Central where potential university applicants converged to explore just what was on offer. Our mission this year was to find out if creativity was alive an well in the UK Higher Education marketing and student recruitment world. Here’s just a taste of what […]
So we’re well and truly into 2017. But what’s exciting us at the Future Index? What do we think the very best Higher Education marketing teams should be looking at? Here’s 5 things to get you thinking. ONE: VIRTUAL REALITY No surprise to see this here. The recent shift of VR into the mainstream (PS4’s […]
Since Mark Zuckerberg gave the rallying endorsement of Facebook Messenger chatbots in April this year, we’ve seen an acceleration in just how this technology will impact on the communications landscape. If Facebook, and its 1.7 billion footprint, are serious about something, we can’t ignore it. And at the same time, we’re contending with the voices […]
Just to be clear, I’m not sure if or how this qualifies as the world’s largest classroom. But it surely has a claim. It’s definitely big. Huge in fact. And it’s most certainly well worth a look. So here’s the story. Background The University of Manchester is committed to an interdisciplinary pursuit of sustainability solutions. […]
ONE: CHATBOTS 2016 has seen the rise of the chatbots. Chatbots are another step into the AI world and enable brands (and universities) to strike up an automated chat with you. Back in April, Facebook announced that these bots could now be built to live within its Messenger app. And Facebook Messenger has over 900 […]
We recently held our very first Future Index Summit and shared 16 examples of HE Marketing that inspired us in 2016 so far. 16 from 16. So here’s a sample for you – 4 to inspire so much more. Will these storytelling ideas trigger your own thinking? Open University – Life Changing Stories As more and […]
Attracting and recruiting students is a competitive business. And the best HE marketers know that to get ahead they need to be looking all around the world for inspiration, not just within the confines of their immediate peer groups. They know they need to also look beyond education altogether and learn from the big brands, […]
Recently Samsung put 27 people through their virtual paces, providing them with VR training sessions to overcome some of their biggest challenges. Drawn from thousands of people worldwide, these ‘students’ were given Gear VR headsets to take away for 4 weeks to learn how to overcome common fears, such as of heights and public speaking. […]
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Here's what some of our clients have said
“The Open University Business School has worked with Future Index since 2013 on various projects. They have produced a number of thematic summary and trend reports based on various business topics. The reports have always been excellent and the research they carry out is in-depth and thorough. They understand the needs of our customers (mostly alumni) and produce reports that are creative while the content is interesting and thought-provoking. I would highly recommend them.- Christina Barrett (Digital Development Manager)
I have worked with Jim across both Higher Education and Global Schools Education, and his ideas, input and creativity never fail to produce results. While you are being inspired by what’s out there, and brainstorming creative campaign ideas – he cleverly develops your strategic thinking and a new way forward. Looking forward to the next time we can collaborate.
- Suzy Giles (Head of Global Comms & Branding)
Future Index play a vital role in informing the University of Glasgow’s thinking on new initiatives and best practice within the HE and other sectors and therefore provide an excellent platform for encouraging discussion and critical challenge of current practices. The team always leave a session of Jim’s enthused, re-energised and full of exciting new ideas.- Rachel Sandison (Executive Director of External Relations)
I have been delighted with the work of Future Index in providing the latest insights into new trends and techniques in marketing communications in a thoughtful and professionally curated manner. Their work not only provides great market information but inspires and motivates the team here to continue to create cutting-edge and award-winning work. The feedback is always that the experience is uplifting.
- Terry Hudghton (Head of University Marketing)
We really value Future Index’s creative & inspirational expertise, providing masterclasses, keynotes & targeted workshops to solve very real problems. Their trends reports give us in-sector & out-of-sector ideas to spark our own light-bulb moments – #ASKUEA is one such example. They also helped on our UEA2030 Vision last year helping drive our strategic approach. They are the first people I think to call when I need brilliance or just practical guidance!
- Angelina Bingley (Director Admissions, Recruitment & Marketing)
The research that the Future Index provide helps USW to keep on top of trends and it’s always inspired us to do things differently. We love working with Jim. We always find him really inspirational, as he helps us to generate ideas that we can implement immediately. His workshops are intense, but a lot of fun and very productive. We owe a lot of our recent marketing and recruitment success to the Future Index.- Rebecca Moore (Digital Marketing Manager)
Future Index has been a really useful resource for engaging the team, for sparking new ideas and for stimulating debate – and for more than a few actual new projects! Our reports and workshops are a great way to stay up to date and at the top of your game. We’ve particularly found the tailoring useful as we can focus on specific landscapes or sectors – research, for example – in an easy to use and digestible way.
- Emma Leech (Director Marketing & Advancement)
If you’re anything like me then you’re always keen to shine a different light, take a new perspective, and challenge the way you see things. Jim and Future Index really help me to do that, both through their horizon scanning and workshops. Their engaging approach has really assisted me personally, but also helps me to stimulate creative ideas, innovations and alternative solutions within my teams. What’s more, people were buzzing after a day with Future Index!
- Andrew Hargreaves (Director Customer Experience & Marketing)
In an increasingly competitive and exciting landscape, being able to keep up with the latest developments in the sector, as well as across a breadth of industries, has allowed us to keep innovation front of mind; whether that’s developing a solution for a small project, or a longer term strategic campaign. Bringing Future Index’s support and insight to test our own ideas and shortcut our thinking has been a great addition to our team this year.
- Rebecca Roberts (Deputy Director Marketing & Recruitment)
I wanted to inspire the team, get people thinking beyond the present – and FutureIndex was the right choice. Jim listened and devised a great day tailored to BU, producing creative ideas, several of which are now part of our marketing plans. Feedback on the day was fantastic – everyone was inspired and engaged by the content and style. I would highly recommend Future Index to anyone wanting to inspire creative thinking in teams.
- Ann Fernandez (Director Marketing & Communications)